A colleague recently sent me a link to a YouTube video of a hip-hop song called "Paper Straight" performed on The Tonight Show. What made this interesting to both me and my colleague was a press release stating that *TIAA* had commissioned the production of this music as some sort of marketing investment.
I am curious as to how much does it cost to commission a bespoke hip-hop song and what is the marketing or business rationale behind it?
I am curious as to how much does it cost to commission a bespoke hip-hop song and what is the marketing or business rationale behind it?
Statistics: Posted by officehrs1641 — Fri Jan 19, 2024 2:52 pm — Replies 0 — Views 130